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Last year in United airlines when a passenger was forcibly removed by police from an overbooked flight, bleeding and screaming, their spokesman initially called it as an “involuntary de-boarding situation”.
This week the airline announced they were tweaking some changes in their onboard menu items on flights - their way of saying customers would be getting less food and fewer options. Muffins would replace hot breakfasts, wraps would replace full lunches, and TOMATO JUICE as a beverage option would be phased out.
Customers were quick to express their outrage, and today airlines revoked the tomato juice decision. So why is the beverage – which is not particularly popular under normal circumstances in world – drunk so much on planes?
Tomato Juice
Source:pixabay.com
There have been a number of scientific investigations trying to answer that question. In 2015, a physiologist at Cornell, found that exposure to loud noises, like that of a jet engine, dulls sweet flavours but intensifies the umami (Earthy) taste present in tomato juice. Five years earlier, German airline Lufthansa commissioned research into the popularity of tomato juice when they realised they were serving 53,000 gallons a year.(Trivia: You will be astonished to know that some flights serve more tomato juice than they serve beer)
There are five tastes that a human can sense which are Sweet, salty, bitter, spicy, and umami. In a flight due to change in air pressure, every other sensory taste buds gets numb for a temporary basis except for umami.
Umami still remains intact.
It’s more likely there is a psychological basis or temptation to try kinda be the reason for the popularity.
Choosing a drink on a flight is an unusual situation: you have to decide when the air hostess comes to you whether you’re thirsty or not. The beverage is normally free – meaning you want to extract as much value as possible.
Tomato juice hits an odd sweet spot: it’s the only drink on the trolly that feels healthy, and peculiar – plus you’ve seen so many other people order it, it becomes a tradition, the same way you eat popcorn at the cinema or coke at a cricket game.
There might be another reason too, which goes back to United making changes in its food options. With less free food available on flights, many people are hungry when the drink cart comes around but don’t want to pay for a full fledged meal. Tomato juice has a lots of fibre and high water content, and makes you feel full even when you’re not. You could even call it a free meal, unintentionally (from the part of the airlines)
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